Hennez Mauritz & ME is a fictional fashion brand in which Hennez stands for H, Mauritz for M and ME for us. For the 2009/2010 season, the brand launched a new collection embroidered on H&M garments in an attempt to transform  a consumerist fashion collection into something critical and conscious. 

The project is displayed by transforming the exhibition space into a mock store, inviting visitors to explore the clothing and browse through the H&M&ME magazine..