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HENNEZ MAURITZ & ME

Installation
Dress Code, ISELP- Brussels
2009


 

THE EMBROIDERY
IS MY WAY TO RESIST
TO TODAY’ S STYLE

Hennez Mauritz & me is a fashion brand where "Hennez" is H, "Mauritz" is M, and “me”, is us.
For the season 2009/2010, Hennez Mauritz & me has produced a new clothing collection embroidered on a multitude of pieces of clothes by the fashion colossal H & M.
Behind the innocent facade of these pop clothes, the symptoms of a society, the western one, completely off its axis and out of its senses are revealed.

The project is presented recreating in the exhibition venue  a sort of store where the public could give a look at the collection, and browse the magazine H&M&ME which presents the clothing collection.

5.For a bunch of dollars.jpg
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