Hennez Mauritz & ME is a fictional fashion brand in which Hennez stands for H, Mauritz for M, and ME for all of us. For the 2009/2010 season, the brand launched a new collection embroidered onto H&M garments, seeking to transform this consumerist fast fashion collection into one that is critical and conscious.

The project is presented as a mock retail store, inviting visitors to explore the clothing collection and browse through the H&M&ME magazine.